Africa has been considered as a fertile ground for new cultures and trends from Europe, Asia and other parts of the world, owing to the often curious and unquestioning nature of the African. The rate of adoption of new cultures and even technology is quite fast with a general notion of “this culture or trend makes us civilized or trend or urban.” The result of this African predisposition often ends up in exploitation of the unsuspecting Africans tied to consumerism trends emanating from these introduced trends.
The fast foods and beverages market in Africa has attracted multinationals from . . .
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