Standard Bank did not create false impression of black fathers, ad regulator rules
Written by Black Hot Fire Network on April 25, 2022
- An advert showing a black girl child jumping over her father’s legs as she fantasises about being an astronaut does not show black fathers as blockers of black girls’ dreams - ad watchdog.
- The ARB said that children jumping over their parents’ legs in households is common.
- The ARB said that the action is not commonly done to hinder children from reaching their dreams.
- The advert’s messaging was influential because it showed a black girl as an astronaut- many viewers may have thought it . . .
