The dangerous obsession with skin lightening by African millennials; a lack of self knowledge and appreciation?

Written by on June 13, 2018

The pursuit of beauty and better self esteem for some comes with meticulous ways for make one feel better, more beautiful and with a higher level of confidence. This pursuit has led many to beauty products marketed as having the power to change the look from the outside such as skin lightening cosmetics that have been so popular with young ladies on the continent.

In many parts of Africa, lighter-skinned women are considered more beautiful and are believed to be more successful and likely to find marriage. It's not only women though who are obsessed with bleaching their . . .

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