In new cognitive research from Princeton, people’s eyes reveal that clichés are underrated

Written by on October 20, 2021

As busy people, we juggle many tasks, keep many balls in the air, and try to avoid letting anything drop. In class, instructors toss out ideas; sometimes they go over our heads, but other times we grasp them quickly.

The sentences above contain familiar metaphors, sometimes called clichés: common words or phrases borrowed from physical actions to convey abstract concepts. Poets and writers may create new and compelling metaphors, but all of us use hundreds of these everyday metaphors in regular conversations.

A team of Princeton scientists has found a way to measure the . . .



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