Local retailers expecting big day of sales on Small Business Saturday | WJHL

Written by on November 27, 2021

ELIZABETHTON, Tenn. (WJHL) – Black Friday brought shoppers out for the big deals at major retailers, but local business leaders and store owners want people to shop small on Saturday.

A recent post-Black Friday tradition, Small Business Saturday encourages people to shop at locally-owned businesses.

Dianna Cantler, interim executive director of the Johnson City Development Authority, said Small Business Saturday can give some businesses such a large sales boost, it can mean the difference between them staying afloat or closing.

“Supporting these businesses now really makes a difference in them staying open . . .

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