About 15-20% of Zed Black’s marketing budget is dedicated to cricket and sports: Ankit Agrawal, Zed Black

As the celebrations of Navratri commenced, Zed Black, an incense stick manufacturer, exporter, and retailer unveiled its latest range of fragrance offerings designed to elevate the festive spirit in Indian homes. Zed Black explains that it has introduced natural, premium, and eco-friendly products that cater to the growing consumer demand.

From herbal Sambrani Dhoop cups to charcoal-free bambooless incense sticks in premium fragrances like kaccha bela, camphor and more, the brand has curated a collection of what it calls spiritual must-haves. The goal is to ensure that households can create a serene and divine . . .