Amazon sellers experienced a chaotic Black Friday and Cyber Monday
Written by Black Hot Fire Network on December 3, 2022
There were many factors at play this year indicating that a difficult sales landscape is afoot. The most obvious one is the current economic climate — inflation has been rising for months and consumer spending has been slowing down as a result, especially in discretionary categories.
What’s more, many brands and retailers miscalculated product demand at the beginning of this year, meaning some are now sitting on excess inventory needing to be cleared. But there was one thing brands on Amazon did not expect, which may have had an adverse impact on their initial holiday sales: Amazon . . .