Analysis: Who is winning in the high-revenue world of college sports?

Written by on March 18, 2023

NCAA March Madness during a practice at Greensboro Coliseum in Greensboro, North Carolina, March 16, 2023. Photo by Bob Donnan/USA TODAY Sports via Getty Images

The Issue:

The U.S. hyper-commercialized system of college sports, which does not exist anywhere else in the world, is in a period of overarching transition and deep financial crisis. A select share of Division I college athletes produce billions of dollars of revenue every year for their schools. Almost all of this revenue comes from football and men's basketball.

And yet, expenditures . . .

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