Black Friday Sales Jump 3.4%: Mastercard Reports E-commerce Surge of 14.6%
Written by Black Hot Fire Network on December 1, 2024
Mastercard SpendingPulse reports U.S. retail sales excluding automotive increased +3.4% on Black Friday 2023 compared to last year. E-commerce sales showed significant growth of +14.6%, while in-store sales rose modestly by +0.7%. Jewelry, Electronics, and Apparel emerged as top gift sectors, with Apparel showing particular strength in online sales.
The two-week period leading to Black Friday highlighted consumer focus on value and promotions. Notable trends included strong performance in Apparel and Footwear sectors, increased Grocery spending, and robust Restaurant activity on Black Friday. Regional standouts . . .
