Black Friday Sales Jump 3.4%: Mastercard Reports E-commerce Surge of 14.6%
Written by Black Hot Fire Network on December 1, 2024
Mastercard SpendingPulse reports U.S. retail sales excluding automotive increased +3.4% on Black Friday 2023 compared to last year. E-commerce sales showed significant growth of +14.6%, while in-store sales rose modestly by +0.7%. Jewelry, Electronics, and Apparel emerged as top gift sectors, with Apparel showing particular strength in online sales.
The two-week period leading to Black Friday highlighted consumer focus on value and promotions. Notable trends included strong performance in Apparel and Footwear sectors, increased Grocery spending, and robust Restaurant activity on Black Friday. Regional standouts included Massachusetts, Washington D.C., and Colorado.
Mastercard SpendingPulse riporta che le vendite al dettaglio negli Stati Uniti, escluse le auto, sono aumentate del +3.4% nel Black Friday 2023 rispetto allo scorso anno. Le vendite online hanno mostrato una crescita significativa del +14.6%, mentre le vendite in negozio sono aumentate modestamente del +0.7%. I settori principali per i regali sono stati Gioielli, Elettronica e Abbigliamento, con l’Abbigliamento che ha mostrato una particolare forza nelle vendite online.
Il periodo di due settimane che ha preceduto il Black Friday ha messo in evidenza l’attenzione dei consumatori su valore e promozioni. Tra le tendenze significative ci sono state performance solide nei settori dell’Abbigliamento e delle Calzature, un aumento della spesa per generi alimentari e una forte attività nei ristoranti nel Black Friday. Tra le regioni più distintive si sono evidenziati Massachusetts, Washington D.C. e Colorado.
Mastercard SpendingPulse informa que las ventas minoristas en EE.UU. excluyendo el sector automotriz aumentaron +3.4% en el Black Friday 2023 en comparación con el año pasado. Las ventas en línea mostraron un crecimiento significativo del +14.6%, mientras que las ventas en tienda aumentaron modestamente un +0.7%. Los sectores principales para regalos fueron Joyería, Electrónica y Ropa, siendo la Ropa particularmente fuerte en ventas en línea.
El periodo de dos semanas previo al Black Friday destacó el enfoque de los consumidores en el valor y las promociones. Las tendencias notables incluyeron un buen rendimiento en los sectores de Ropa y Calzado, un aumento en el gasto de Supermercados y una robusta actividad en Restaurantes durante el Black Friday. Las regiones destacadas incluyeron Massachusetts, Washington D.C. y Colorado.
마스터카드 스펜딩펄스에 따르면, 2023년 블랙 프라이데이에 미국의 자동차를 제외한 소매 판매가 지난해 대비 +3.4% 증가했습니다. 전자상거래 판매는 +14.6%의 상당한 성장을 보였고, 오프라인 매출은 +0.7%의 소폭 상승을 기록했습니다. 주얼리, 전자제품, 의류가 주요 선물 분야로 부각되었으며, 의류는 온라인 판매에서 특히 강세를 보였습니다.
블랙 프라이데이 직전의 2주 동안 소비자들이 가치와 프로모션에 집중하는 모습을 보여주었습니다. 주요 트렌드로는 의류와 신발 분야의 강력한 성과, 장보기 지출 증가, 블랙 프라이데이 동안의 레스토랑 강세가 있었습니다. 지역적으로는 매사추세츠, 워싱턴 D.C., 콜로라도가 두드러졌습니다.
Mastercard SpendingPulse rapporte que les ventes au détail aux États-Unis, hors secteur automobile, ont augmenté de +3.4% lors du Black Friday 2023 par rapport à l’année dernière. Les ventes en ligne ont montré une croissance significative de +14.6%, tandis que les ventes en magasin ont augmenté modestement de +0.7%. Les secteurs les plus populaires pour les cadeaux étaient Bijoux, Électronique et Vêtements, avec une force particulière dans les ventes en ligne pour les Vêtements.
La période de deux semaines précédant le Black Friday a mis en évidence l’accent mis par les consommateurs sur la valeur et les promotions. Parmi les tendances notables, on a observé de solides performances dans les secteurs des Vêtements et des Chaussures, une augmentation des dépenses alimentaires et une activité robuste dans les Restaurants le jour du Black Friday. Les régions qui se sont démarquées comprenaient le Massachusetts, Washington D.C. et le Colorado.
Mastercard SpendingPulse berichtet, dass die Einzelhandelsumsätze in den USA ohne den Automobilbereich am Black Friday 2023 im Vergleich zum Vorjahr um +3.4% gestiegen sind. Die Onlinesales verzeichneten ein signifikantes Wachstum von +14.6%, während die Ladenverkäufe modest um +0.7% zunahmen. Schmuck, Elektronik und Bekleidung sind als die wichtigsten Geschenksektoren hervorgegangen, wobei die Bekleidung in den Online-Verkäufen besonders stark war.
Der zweiwöchige Zeitraum vor dem Black Friday hob den Fokus der Verbraucher auf Wert und Aktionen hervor. Bemerkenswerte Trends waren starke Leistungen in den Bereichen Bekleidung und Schuhe, erhöhte Ausgaben für Lebensmittel und eine lebhafte Aktivität in Restaurants am Black Friday. Zu den regionalen Highlights gehörten Massachusetts, Washington D.C. und Colorado.
Positive
- Overall retail sales growth of +3.4% year-over-year
- Strong e-commerce performance with +14.6% growth
- Positive in-store sales growth of +0.7%
- Strong performance in key sectors: Jewelry, Electronics, and Apparel
- Regional outperformance in multiple areas
Negative
- In-store sales growth significantly lagged behind e-commerce (+0.7% vs +14.6%)
- Heavy reliance on promotions and deals to drive sales
Insights
The +3.4% Black Friday sales growth signals resilient consumer spending despite inflation concerns. The stark contrast between online (+14.6%) and in-store (+0.7%) growth reflects an accelerating shift to e-commerce. Key sectors like jewelry, electronics and apparel showing strength indicates healthy discretionary spending.
The strategic shopping behavior, with consumers actively seeking promotions while maintaining spending levels, suggests a sustainable consumption pattern rather than distressed purchasing. Regional outperformance in affluent areas (Massachusetts, D.C., Colorado) points to continued strength in higher-income consumer segments. This has positive implications for Mastercard’s transaction volumes and revenue growth.
This data is particularly positive for Mastercard’s Q4 outlook. The robust e-commerce growth of +14.6% is especially significant as digital transactions typically carry higher margins for payment processors. The diversification across sectors (apparel, jewelry, electronics) and channels (online/offline) demonstrates the strength of Mastercard’s payment ecosystem.
The continued shift to electronic payments and strong discretionary spending in key retail categories suggests potential upside to Mastercard’s transaction volume forecasts. The regional strength in affluent areas typically correlates with higher credit card usage, benefiting Mastercard’s premium card segment.
11/30/2024 – 01:37 PM
- Consumers valued deals and promotions on Black Friday, e-commerce sales grew +14.6% compared to 2023
PURCHASE, N.Y.–(BUSINESS WIRE)–
According to preliminary insights from Mastercard SpendingPulse™, U.S. retail sales excluding automotive were up +3.4% on Black Friday, November 29 compared to Black Friday 2023. Mastercard SpendingPulse measures in-store and online retail sales, representing all payment types, and is not adjusted for inflation.
Over the last several years, Black Friday has become more than just one day, but instead a window of time for shoppers to find value. While consumers were enticed by early deals in the days leading up to the Thanksgiving holiday, Black Friday continued to reign as one of the biggest days of the season. Focusing on Black Friday, we observed:
- Online Retail sales increased +14.6%, while In-store sales were up a more modest +0.7%, compared to Black Friday last year.
- Jewelry, Electronics and Apparel remain the top gift sectors for the holidays, with particular strength in e-commerce for Apparel on Black Friday.
“Black Friday was a good indicator of how the holiday season is positively shaping up,” said Michelle Meyer, chief economist, Mastercard Economics Institute. “Our real-time insights show that consumers are comfortably in the gift-giving spirit as price reductions and deals occur across sectors, supporting budgets for holiday shopping.”
“Shoppers are making the most of seasonal deals and enjoying a balance of experiences spending and gifts for all loved ones,” said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated. “They’re more strategic in their shopping though, prioritizing promotions that they believe hold the greatest value — opening their wallets, but with more intentional distribution.”
Zooming out to the two-week period ending in Black Friday, a few themes stood out:
- Value is in vogue: While retailers and consumers sought an early start to the season, deals and promotions rolled out on Black Friday appealed to shoppers looking to save on items they value most.
- New ‘fits & kicks: Apparel spending started off the season with relatively stronger activity in-store, but consumers spent impressively online for Black Friday. After an unusually warm Fall, the cool and clear weather was welcomed for the Apparel sector. To complete the outfit, spending on Footwear is tracking stronger than last year at this time.
- Festive feasts & dining delights: Grocery spending saw growth during the holidays as consumers feasted at home in the two weeks leading up to Black Friday while Restaurant spending on Black Friday showed particular strength.
- Regions: We saw spending outperform in pockets of the country including Massachusetts, Washington D.C, and Colorado.
About Mastercard SpendingPulse
Mastercard SpendingPulse measures national retail sales based on aggregated and anonymized Mastercard insights, representing all payment types in select markets around the world.
Mastercard SpendingPulse defines “U.S. retail sales” as sales at retailers and food services merchants of all sizes. Sales activity within the services sector (for example, travel services such as airlines and lodging) are not included in the total retail sales figure. SpendingPulse insights are not indicative of Mastercard company performance; insights and forecast are subject to change.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241130514905/en/
Raul Lopez | raul.lopez@mastercard.com | 914-841-7049
Alyssa O’Brien | alyssa.o’brien@mastercard.com | 914-336-1981
Source: Mastercard Investor Relations
FAQ
What was Mastercard’s Black Friday sales growth in 2023?
According to Mastercard SpendingPulse, U.S. retail sales excluding automotive increased by 3.4% on Black Friday 2023 compared to the previous year.
How much did e-commerce sales grow on Black Friday 2023?
E-commerce sales grew by 14.6% on Black Friday 2023 compared to the previous year, according to Mastercard SpendingPulse data.
What were the top-performing retail sectors for Mastercard during Black Friday 2023?
Jewelry, Electronics, and Apparel were the top gift sectors during Black Friday 2023, with Apparel showing particular strength in e-commerce sales.
Which regions showed the strongest retail performance during Black Friday 2023?
Massachusetts, Washington D.C., and Colorado showed the strongest retail performance during the Black Friday period.
