Borrowed from the US, Black Friday Sale picks up in India
Written by Black Hot Fire Network on December 4, 2022
Originating in the US, concepts like the Black Friday sales and Halloween sales have picked up in India over the past 4-5 years. This year, especially both offline and online brands are reporting a big surge in orders.
On day 1 of its Pink Friday sale (Nykaa’s interpretation of Black Friday Sale), the beauty e-commerce retailer recorded 8 lakh orders, a growth of 40 per cent from last year. Similarly, the D2C brand Wellbeing Nutrition saw a 3-4x growth over BAU (business as usual) on marketplaces and a 4x growth as compared to . . .
