Channel 4, Lloyds Bank Set Black in Business TV Advertising Initiative – Variety

Written by on May 26, 2023


U.K. public service broadcaster Channel 4 and Lloyds Bank have revealed Black in Business, an initiative to help boost up to five Black-owned businesses with TV advertising airtime worth £100,000 ($123,400) each. The business owners will also have a bespoke TV commercial made for them and six months of tailored marketing and business support from Channel 4, Lloyds Bank and social . . .

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