Christmas season shopping trends includes the Black Friday rush

Written by on November 25, 2022

A record 166.3 million people are planning to shop from Thanksgiving Day through the Monday after Thanksgiving this year, according to a new National Retail Federation survey.

That's 8 million more people than last year — and is the highest estimate since the National Retail Federation began tracking this data in 2017.

“While there is much speculation about inflation’s impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic, with a record number of shoppers taking advantage of value . . .

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