City businesses find ways to cash in on Black Friday

For retailers, Black Friday sales mark the start of the Christmas shopping season.

That usually means crowded shops and sometimes even lineups at the door before stores open.

But not for every merchant.

“So I think Black Friday works for a lot of industries, for book stores (it is) incredibly hard,” said Jennifer Baerg Steyn, owner of the Yellowknife Book Cellar. “We don’t have big margins to begin with, so unlike electronics or other expensive tickets items that can offer a big discount, we don’t have a lot of we can . . .