Don’t fall for these 3 psychological tricks Black Friday sales use to make us buy more

Written by on November 25, 2022

Imagine you put on an old coat that you haven’t worn in a while, and to your surprise find a crumpled $20 bill in your pocket. How good does it feel? Do you go up half a notch on a one to 10 mood scale, or maybe a full notch?

Let’s imagine a different scenario. You’re buying ice cream from an ice cream cart and take out a $20 bill to pay. Suddenly, a gust of wind sweeps it from your hand and into a nearby sewer grate. What does that do to your . . .

Current track