From Jacksonville, Florida, Salt Life is Coming to a Beach Near You
Written by Black Hot Fire Network on May 28, 2023
In the coming years, Mr. Stillwell added, Delta Apparel plans to open as many as 20 new Salt Life stores across the country, in Georgia, Texas, California and other states.
A Brand Grows in Florida
The store in Long Branch, like Salt Life’s other stores (most of which are in Florida), is designed to evoke the brand’s leisurely, sunbaked aesthetic. Stacks of neatly folded shirts are arranged on surfboards, and coconut-shaped candles are displayed inside a fishing cooler. Tank tops that read “Salt Life Reel Escape . . .
