How are retailers using data for hyper-personalization during the holiday season?
Broussard: Modern retailers see great value in leveraging technologies like advanced analytics and machine learning. The valuable insights they harness from these technologies even help them forecast popular products during the holiday shopping season. For instance, makers of technology gadgets typically drop specific new products around this time of year because data tells them that demand and price premium for these products will peak during the holiday season.
Hyper-relevant personalization, when done right, is a valuable proposition for retailers — and unified data quality is . . .
Black Hot Fire Network
November 29, 2023