How Some Skiers Are Taking Back the Mountains

Written by on December 3, 2022

But by 2014, Taos Ski Valley was a faded jewel. The New Mexico resort had lost approximately 40 percent of its skiers since its heyday in the early 1990s. Financier and conservationist Louis Bacon bought the ski area in 2014, and chief executive officer David Norden arrived two years later. Mr. Norden took a novel approach to revitalizing the ski area. He ventured: Could sustainability save skiing?

In 2017, Taos became the first and only ski area to be certified as a B Corporation for its environmental and social . . .

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