Is Black Friday Causing a Beauty Blackhole?

Written by on November 21, 2023

It is no secret that sales pick up during the festive season particularly in the luxury beauty sector. However, amid concerns of inflation, rising interest rates and whispers of a possible recession, Black Friday sales offer beauty brands a chance to gain a healthy profit by marking down on their seasonal offerings that are sometimes priced well above their entry-level selections. According to The New York Times, shoppers in 2022 were estimated to have spent USD943 billion, 6.1 percent more than in 2021. Holiday sales like Black Friday are therefore are a priority for beauty brands as . . .

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