Pandora warns U.S. tariffs will spark sweeping jewelry price rises

Written by on May 7, 2025

A charm bracelet on display in a Pandora store in Copenhagen, Denmark.

Bloomberg | Getty Images

Danish jewelry brand Pandora has warned of significant price increases across the affordable jewelry industry if U.S. President Donald Trump's proposed tariff hikes come into play following the White House's 90-day pause on the levies announced in April.

CEO Alexander Lacik told CNBC that current 10% levies on most U.S. imports were "manageable," but he noted that if tariffs were to revert to . . .



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