Shoppers encouraged to buy local on Black Friday

40% of shoppers plan to get their Christmas gifts in the Black Friday sales this week, new research shows.

The survey by Champion Green and Green Friday, a support local campaign, shows that value for money and the quality of products are the most important factors for consumers.

It is encouraging people to shop local, either online or in-person to boost Ireland's local economy.

"If everyone supported and shopped with one additional local business in the coming week, it would make a huge difference to having viable well-served local communities . . .