Small Waco shops hoping for big turnout on Black Friday

Written by on November 21, 2023

Some small shops wonder what the brouhaha is about when talk turns to Black Friday. They often find themselves outside looking in, playing second fiddle to the big boys and big boxes such as Walmart and Target.

But Billy Garrett and other proprietors of low-profile shops in Waco view Black Friday as their time to shine. They strive to create a niche for themselves amid crowds waving currency and credit cards. Garrett in April opened Sterling Clothing Co., 2012 N. Valley Mills Drive, offering men’s apparel brands not typically found in Waco: Turtleson, johnnie-O . . .



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