The Birdseed Business Boomed During the Pandemic. Can That Energy Carry the Industry Into a New Era?

Robert Armanini opened his birdseed store, Feed the Birds! in Croton-on-Hudson, New York, in 2010. He’d moved out of New York City 18 years prior, and a new home closer to nature sparked an interest in feeding wild birds, leading him to eventually start his own business. Feed the Birds! sells birdbaths, birdhouses, a multitude of bird feeders, and premium seed mixes that include a proprietary blend of Armanini’s own design containing black oil sunflower seeds, peanuts, safflower, and sunflower hearts—a calorie-packed product that’s richer in energy than a basic birdseed mix.