The Evolution of FUBU

Written by on October 20, 2024

Photo: Getty Images

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since, some of the hottest actors, rappers and athletes in the game made the sportswear brand that was for us, by us, a household name and something bigger than the founders could have ever dreamed possible.

Now, nearly 35 years since they dropped their first collection, FUBU’s founders . . .

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