TikTok Shop Triples Black Friday Sales, Topping $100 Million

Written by on December 10, 2024


TikTok tripled its US shopping sales to more than $100 million on Black Friday, a sign of the app’s growing popularity despite a looming ban.

TikTok Shop, the app’s e-commerce feature, also drew a 165% annual increase in shoppers for the two days between Black Friday and Cyber Monday, the company said. There were more than 7 billion views of posts that included the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday, TikTok said.



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