It’s been two years since the National Collegiate Athletic Association established policies allowing college athletes to profit off of their name, image and likeness.
The NCAA had argued for years that allowing athletes the same rights as every other student would ruin collegiate sports. Critics feared NIL would usher in a pay-to-play era, and many decried the early NIL landscape as a Wild West of unlimited possibilities—and hidden dangers.
Big-dollar deals made headlines early on.
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