U.S. Black Friday online sales hit record $9 bln

Written by on November 26, 2022

STORY: A report on Saturday showed that U.S. shoppers spent a record $9.1 billion online this Black Friday, despite high inflation, as consumers took advantage of steep discounts on everything from smartphones to toys.

The report from Adobe Analytics, which measures e-commerce by analyzing transactions at websites, said online spending rose 2.3% on Black Friday, thanks to consumers holding out for discounts until the traditionally big shopping days, even though deals started as early as October.

Adobe Analytics had forecast Black Friday sales to rise a modest 1%.

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