Ultra Black Technology for Those of Us Who Don’t Turn Off the Lights to Watch TV – Samsung Global Newsroom

Written by on November 14, 2024

How many people watch TV in complete darkness? A GfK Omnibus consumer survey* conducted late last year found that relatively few viewers actually do so. Indeed, some 85-86 percent of people surveyed say they watch TV with lights in the room, with only 14-15 percent viewing in pitch-black conditions.

 

With this in mind, Samsung has created its latest range of SUHD TVs in the hope of delivering an optimum viewing experience, regardless of consumers’ indoor lighting conditions.

 

 

Brighter Screens, Enhanced Viewing

In an ideal . . .



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