US Black Friday Online Sales Hit $9 Billion Despite Inflation
Written by Black Hot Fire Network on December 4, 2022
U.S. shoppers spent a record $9.12 billion online on Black Friday, a report showed Saturday, as consumers weathered the squeeze from high inflation and grabbed steep discounts on everything from smartphones to toys.
Online spending rose 2.3% on Black Friday, Adobe Inc's data and insights arm Adobe Analytics said, thanks to consumers holding out for discounts until the traditionally big shopping days, despite deals starting as early as October.
Adobe Analytics, which measures e-commerce by analyzing transactions at websites, has access to data covering purchases at 85% of the top . . .
