US consumers likely set a new spending record this Black Friday with $10.8 billion in purchases, as reported by Adobe (NASDAQ:) Inc. on Saturday.
The increase in digital shopping continues through the weekend following the US Thanksgiving holiday, with projected spending of $5.2 billion on Saturday and an anticipated $5.6 billion on Sunday.
Adobe, a reliable source for e-commerce tracking, is also standing by its initial forecast for Cyber Monday, predicting a significant $13.2 billion in online consumer spending. This forecast, if met, would mark another substantial day for retailers and e-commerce platforms.
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