Vietnam’s VinFast Targets US Market In ‘Preposterously Hard’ Gamble
Written by Black Hot Fire Network on October 9, 2022
Pictures by Nhac Nguyen. Video by Quy Le Bui and Sebastien Vuagnat in Santa Monica.
Having conquered most industries at home, optimistic chiefs at conglomerate Vingroup are setting their sights much higher as they ramp up plans to sell the first ever Vietnamese car in the mighty US market.
The pivot is a bold move by chairman Pham Nhat Vuong -- Vietnam's richest man -- who started out selling dried noodles in the former Soviet Union before amassing his $5 billion fortune in a range of sectors including real estate, tourism and education.
