What does Trump’s $100k watch tell us about the future of luxury goods?

Written by on September 30, 2024

We write about watches on our finance blog for several reasons. The first is that watches measure consumer confidence. Hardly anyone needs a watch, and the few that do would be best with a Casio F91w, so there’s a lot to read into regional changes in demand for more tricksy and showy stuff.

The second is that Swatch and Richemont are listed, as is Watches of Switzerland, so it’s markets-adjacent content. Third, the privately owned watchmakers expect us to reproduce their hoopla while respecting their secrecy around business practices and frankly, we’d rather . . .



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