Black travelers are increasingly seeking destinations that offer connection, immersive experiences, and a sense of belonging. A recent report indicates that Black travelers contribute over $145 billion to the travel industry, highlighting the significant economic impact of this demographic. Many are drawn to destinations that cultivate a safe and welcoming environment.
Jennifer Tosch, a cultural historian, founded Black Heritage Tours in 2013 to increase the visibility of the African diaspora’s history in the Netherlands and New York. Inspired by her own family history, the tours aim to inform, inspire, and educate individuals interested in learning about these “hidden histories,” regardless of their background. Currently, private boat tours are available for booking online.
Jelani Travel, founded by Ashley N. Company, provides extraordinary travel experiences for Black travelers seeking to explore the world and connect with their heritage. The company blends culture and luxury, offering itineraries focused on self-care, service, culture, and adventure. Jelani Travel’s nonprofit partner, Jelani Gives, provides passports and educational opportunities for HBCU students, emphasizing that access to global experiences should be a right, not a privilege.
Kim Haas, known for her PBS television show Afro-Latino Travels with Kim Haas, began hosting group trips in 2024 after the show’s success in highlighting the historical and cultural contributions of African descendants in Latin America. Haas, who is tri-lingual, is expanding her group tours to include more destinations throughout Latin America, with a focus on educating about Black history, culture, and traditions.
Jay Cameron founded Maximum Impact Travel to connect travelers with the global African community through immersive, upscale, and transformative experiences. Having traveled to 25 countries in Africa, Cameron curates itineraries that showcase the continent’s beauty, cultural richness, and opportunities, offering unforgettable experiences with a lasting impact.
Based in South Africa, Siviwe Tours is a locally owned and operated company specializing in tours of the Langa Township. Founder Siviwe Mbinda prioritizes employment and opportunity for Langa residents. Siviwe is also the founder of the Happy Feet Youth Project, which the tour company supports. The project uplifts local children through education, nutrition, leadership development, and team-building activities, including the unique South African dance style, Gumboots Dancing.
Maurice Foley, a Bermuda native and seasoned traveler, founded Two Oceans Travel & Tours in 2013. A life-changing trip to South Africa in 2000 sparked a deep connection with the country, leading him to share the wonders of Africa and the African diaspora with curious adventurers.
Claire B. Soares, founder and CEO of Up in the Air Life, has traveled to over 64 countries across six continents. Her luxury travel company provides immersive experiences that educate and highlight Afro-culture and history worldwide. Soares’s trips include Michelin-starred restaurants, sought-after sommeliers, bucket-list activities, and five-star accommodations, as well as yacht experiences.
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