Netflix cooking show “Black and White Chef” concludes

Following the conclusion of the Netflix entertainment program “Black and White Chef: Cooking Class War 2,” businesses are leveraging the show’s popularity to drive sales through collaborative product launches featuring the chefs. Retailers across various sectors are actively pursuing partnerships with the program’s featured chefs.

7-Eleven Collaborations

7-Eleven has seen significant success with collaborative products. The retailer launched “Neo25 White,” a premium distilled soju developed in partnership with Chef Choi Kang-rok, which sold out 10,000 bottles within three days. A second launch of 15,000 bottles is planned for January 23rd. Additionally, 7-Eleven will release two food snacks on January 21st in collaboration with Chef Fudeokjuk, with plans to expand this partnership to other product categories.

E-Mart 24 Partnerships

E-Mart 24 reported that its convenience food collaboration with Chef Son Jong-won achieved 300,000 cumulative sales in 40 days since its November launch, marking the highest and fastest sales record for chef-related products from the retailer. E-Mart 24 intends to continue collaborating with chefs to enhance product quality and taste.

CU Product Lines

CU convenience stores partnered with Chef Kim Ho-yoon, known as Kitchen Boss on the show, to introduce “Spring Vegetable Shrimp Porridge” and “Gat Kimchi Dumplings.” These menu items were inspired by dishes featured on the program. BGF Retail, the operator of CU, plans to commercialize additional popular dishes from the show.

GS25 Offerings

GS25 released two types of black and white cream cakes, reflecting the central theme of “Black and White Chef 2.” The retailer intends to sequentially introduce further chef collaboration products.

Large Retailers and Home Shopping

Lotte Mart is offering two gift sets, “Choi Kang-rok’s Naya LA Galbi Set” and “Choi Kang-rok’s Naya, Wagyu Yakiniku Set,” in collaboration with Chef Choi Kang-rok, during the Lunar New Year pre-booking period. E-Mart is developing Baekjamppong, jjajang, and budae jjigae based on Chef Cheon Sang-hyun’s recipes, with a planned launch in April. KT Alpha Shopping is introducing the “Im Sung-geun Series” in collaboration with Chef Lim Sung-geun; a Galbitang broadcast on January 14th sold over 70,000 units within an hour, exhausting the entire broadcast volume.