Triathletes often invest significantly in gear, from bikes and shoes to nutrition. Supporting these purchases involves choosing which companies to patronize, and considering the broader impact of those decisions. Resources like online courses can help individuals become more informed allies.
VARLO Apparel launched in 2020 and is owned by former Central Michigan track star-turned-triathlete Soj Jibowu. The brand offers cycling and racing kits featuring super-soft material, clean lines, and bright colors.
Swimma Caps, a South African-based company, creates swim caps designed for swimmers with hair that doesn’t fit well in standard neoprene caps. They cater specifically to Black swimmers with braids, afros, or “big and natural” hair, and also sell goggles.
Allmansright is a Bronx-based outdoor gear company crafting ultralight items for part-time triathletes and trail runners. Their products include backpacks, crossbody bags, travel essentials, and waterproof sacks.
Vero Mastodon welcomes all fitness enthusiasts to its community. The brand sells workout apparel like sports bras, men’s shorts, and hats, and also offers a coaching program.
WhitePaws RunMitts offers a patented two-in-one fingerless glove and mitten design, providing warmth during runs while allowing for dexterity when needed.
CrimsonBikes, located in Cambridge, Massachusetts, aims to make cycling accessible through affordability, convenience, and inclusivity. They offer bike rentals and service with monthly payment plans and mobile repair services.
GreenRegimen began when Tyshawn Bryant helped his mother lose weight by blending green protein smoothies. The company now offers non-GMO, sugar-free, organic fiber-filled protein powder with 25 grams of protein per serving, suitable for vegan and vegetarian diets.
D DUB Custom Sportswear, based in Silicon Valley, specializes in custom-designed cycling apparel for tri clubs, groups of friends, or individual racers.
Founded by Lekisha Hamilton in 2022, Cycling Out Loud features cycling gear designed by women, for women. The brand is known for its bright, bold patterns and offers size-inclusive options.
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