Bien
Spotify data indicates a rising prominence of Kenyan artists among young listeners, alongside continued popularity of international musicians. Since entering the Kenyan market in 2021, Spotify has become a leading platform for digital music consumption, particularly among Gen Z audiences. Popular International Artists Kenyan users have consistently streamed global superstars over the past five years. […]
Bien-Aime Baraza, a Grammy-winning songwriter and member of Sauti Sol, has partnered with Tusker to launch “Base to Billboardz,” a career accelerator program for Kenyan musicians. The initiative aims to develop promising artists and propel them to international recognition. The program, launched in Nairobi, is structured as a six-month artistic boot camp, running from February […]
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