Target Spotlights Black Business Partnership Amid DEI Backlash and CEO Exit

Target is spotlighting its partnership with Russell Innovation Center for Entrepreneurs (RICE), a program supporting Black small business founders with access, education, and community, amid ongoing boycotts over its decision to rollback DEI initiatives.

In a press release published on October 20, 2025, Target detailed its partnership with RICE, which began in 2020 and was renewed in 2024. The release comes just months after CEO Brian Cornell stepped down, following low foot traffic and sales.

Target’s partnership with RICE

The RICE’s Retail Readiness Academy (RRA) has allowed Black founders to expand their businesses. Throughout the seven-month course, entrepreneurs can accelerate their growth by gaining tools, insights, strategies, and connections to succeed in the competitive retail landscape.

In 2024, Target extended its commitment to RICE, helping double the cohort size of RRA and deepening its involvement through mentorship and behind-the-scenes store visits.

As a long-term supporter of historically black college and university (HBCU) students, it has launched “HBCU, Always,” — a docu-style series championing lifelong campus connections and introducing passionate graduates into an ecosystem of support — from both Target and RICE.

Target supporting Black-owned businesses amid DEI backlash

Target’s renewed spotlight on its RICE partnership comes at a critical reputational moment for the retailer. Earlier this year, Target faced backlash from Black consumers after rolling back several of its diversity, equity, and inclusion (DEI) initiatives.

In a memo shared with employees, the company said it will end its three-year DEI goals, concluding its Racial Equity Action and Change (REACH) initiatives in 2025 and ending a program focused on carrying more products from Black- or minority-owned businesses.

Pastor Jamal Bryant called for a 40-day boycott against the retailer, which began on Wednesday, March 4. Target’s foot traffic fell for the ninth consecutive week amidst its 40-day boycott. The company’s traffic began to plummet within the first week after it announced the rollback of its DEI efforts.

The renewed attention to its partnership with RICE may be part of Target’s attempt to rebuild trust and reaffirm its investment in Black entrepreneurship following months of scrutiny and leadership transition.

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Image: The Associated Press