The group Babymonster is back with deeper emotion and explosive vocal power instead of its signature intense performances. After dominating the stage with hip-hop and dance tracks, the group is now aiming for a musical transformation with a lyrical pop ballad.
Babymonster will release the digital single “DESERVE” at 1 p.m. on the 23rd. After making a strong impression with intense performances in the first half of this year, the group is putting the focus on its members’ vocal abilities and nuanced emotional delivery in the new song.
“DESERVE” is a pop ballad that blends lyrical synth sounds with a retro feel. Its key features are the emotional arc that builds as the song progresses and the soaring high notes that adorn the chorus. In the bridge, the members’ vocals are set to become even more powerful, deepening listeners’ immersion in the song.
The key question is whether the group can show its abilities as vocalists and move beyond its image as a performance group. The song is expected to offer a chance to see whether Babymonster can maintain its distinctive color while changing genres, and to experience the group’s expanding musical spectrum.
The music video has also been teased as having a different atmosphere. The released teaser content and poster feature images evoking cinematic scenes, including vehicle headlights and blazing flames. The members’ intense gazes and nuanced facial expressions, set against warm colors, will be paired with a performance alongside male dancers to visually bring out the song’s emotion.
The group’s nonstop activities continue. Babymonster is broadening its connection with fans by releasing its fifth promoted song of the year. After promotions for “DESERVE,” the group has also announced a new album for early next year.
The group is also keeping busy on the global stage. Babymonster is currently meeting fans overseas on its second world tour, “2026-27 Babymonster World Tour [Dance (CHOOM)],” which spans five continents and 18 cities, with a total of 31 performances.
This article has been translated by GripLabs Mingo AI.