Support Black-Owned Businesses—Shop Directly

Recent reports indicate that several major corporations are reducing their diversity, equity, and inclusion (DEI) initiatives. This shift highlights the importance of consumers actively supporting Black-owned businesses.

Direct purchases from these businesses’ websites maximize the impact of consumer spending, ensuring entrepreneurs receive the full benefit of sales.

Beauty & Personal Care

Alaffia offers ethical beauty products supporting African communities. Oyin Handmade creates moisturizing hair and body products for natural hair. EDEN BodyWorks provides affordable, natural hair and body care options. SprinJene produces natural, fluoride-free toothpaste with clean ingredients. Hue Noir formulates makeup to complement deeper skin tones. Kazmaleje designs high-quality hair tools for textured hair. Buttah Skin offers skincare products specifically for melanin-rich skin tones. Bolden is a skincare brand designed for women of color. The Cut Buddy provides grooming templates and trimmers for precise haircuts. AfroPick sells culturally inspired afro picks for hair care and self-expression.

Home & Lifestyle

Food & Beverage

Golde offers superfood blends for lattes and skincare. Zach and Zoë provides unfiltered, raw, and 100% natural honey. Iya Foods sells African-inspired, gluten-free flour, seasonings, and snacks. Sip Herbals creates herbal coffee alternatives from natural ingredients. Hot N Saucy produces hot sauces with natural ingredients and bold flavors.

Toys & Activities

Blitz Champz offers a football-themed card game celebrating diversity in sports. Orijin Bees creates dolls with diverse skin tones and curly hair textures. Puzzle Huddle provides culturally representative puzzles for children.

Apparel & Accessories

ICONI offers activewear with a focus on inclusivity and empowerment. Melt Fit designs activewear for comfort and inclusivity. Hairbrella sells waterproof hats designed to protect hair from rain and humidity. Rebecca Allen creates nude-tone footwear to complement diverse skin tones. Lemlem offers artisan-made clothing inspired by Ethiopian weaving traditions. Telfar produces iconic, accessible luxury handbags and apparel. Cise sells vegan leather bags with powerful messaging. Coco and Breezy blends fashion and function with bold, artistic eyewear.

As corporate DEI commitments change, supporting diverse businesses represents a sustained movement driven by conscious consumer choices.

Advertising and Partnerships

SHAPPE BLACK offers advertising and partnership opportunities.