Creatives Connect Afrika returns to Accra for second edition, putting entertainment at the heart of Africa’s Tourism Growth

The event builds on the inaugural 2025 edition, held under the theme “Lights, Camera, Trade: Unlocking Africa’s Film, Fashion and Music Creative Industries under the AfCFTA.” The inaugural gathering brought together policymakers, tourism authorities, filmmakers, musicians, fashion designers, investors, development partners and creatives, generating recommendations on market access, mobility, investment, intellectual property protection, financing and regulatory cooperation.