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Red Chief Launches ‘No Shortcuts Cypher’ To Discover Emerging Desi Hip-hop Talent
Entertainment

Red Chief Launches ‘No Shortcuts Cypher’ To Discover Emerging Desi Hip-hop Talent

Red Chief has launched ‘No Shortcuts Cypher’, a multi-year cultural intellectual property (IP) aimed at discovering and nurturing emerging talent in India’s Desi Hip-Hop (DHH)