BeReal is actively seeking to engage with US-based influencers as part of a strategy to revitalize the platform and regain momentum. The company aims to partner with creators who embody authenticity and a raw, unfiltered style of engagement.
The social media app, known for prompting users to share daily photos or videos within a two-minute window, has begun proactively pitching creators for verification and increased posting frequency. This effort follows similar outreach in France and Japan.
Creator Outreach and Partnerships
BeReal’s US managing director, Ben Moore, stated the company is targeting creators who possess an “unfiltered, raw, and authentic way of engaging with their audience.” The company has worked with over 500 advertisers since launching ads, including Amazon, Apple, and L’Oréal, and more than 60% of US clients are repeat advertisers. BeReal facilitates partnerships between creators and brands using the platform, offering creators insights tools to understand audience engagement.
App Usage and User Base
Sensor Tower estimates BeReal was downloaded approximately 8.5 million times in 2025, a 41% year-over-year decline. Despite this, BeReal maintains a loyal user base, reporting 40 million monthly active users, with over 50% opening the app six days a week. The platform highlights that 27% of its US users are not on Snapchat, 25% are not Facebook users, and 23% do not use TikTok, according to November 2025 data from GWI.
Challenges and Future Strategy
Digital marketing consultant Simon Andrews suggests BeReal may face challenges competing with larger platforms like Meta, TikTok, and YouTube for creator attention, citing their established user numbers and constant innovation. Founder of ThreePoint Labs, James Poulter, notes a potential tension between BeReal’s original ethos of authenticity and the introduction of creator monetization. He suggests the platform needs to develop formal matching mechanisms between brands and creators with transparent terms to secure significant creator buy-in.
Company Growth and Hiring
BeReal is currently hiring a Paris-based head of growth who will report to the CEO and be responsible for scaling the platform globally.
