Asendia USA has released a new e-book aimed at assisting U.S. e-tailers in expanding their business to the United Kingdom. The guide, titled Selling UK: What Every U.S. e-Tailer Needs to Know, provides insights into UK consumer behavior, logistical challenges, and current trends.
The United Kingdom represents a significant e-commerce market, with online retail revenue projected to reach $131.8 billion in 2025. U.S. brands are a top origin market for imported goods, accounting for 29% of UK e-commerce purchases.
UK E-Commerce Landscape
The UK is considered a mature and digitally advanced e-commerce market. Data indicates that 56% of UK consumers shop online at least once a week, and 87% of internet users engage in online shopping – the highest rate in Europe. Online retail sales currently account for 26.3% of all retail sales in the UK.
Key Considerations for U.S. Retailers
The e-book addresses several key areas for U.S. retailers looking to succeed in the UK market. These include navigating post-Brexit customs documentation and VAT registration requirements, as well as meeting consumer expectations regarding mobile shopping, flexible payment options, and sustainable delivery practices. The guide offers actionable advice for launching or refining international strategies to provide a competitive customer experience for UK shoppers.
Availability of the E-book
The Selling UK: What Every U.S. e-Tailer Needs to Know e-book is available as a complimentary download for U.S. e-tailers on the Asendia USA website.
