6 Mistakes Diaspora Entrepreneurs Should Avoid

Written by on November 28, 2023

Africa, brimming with untapped potential, stands at the precipice of transformative growth.

From its vibrant entrepreneurial spirit to its vast natural resources, Africa offers a wealth of opportunities for entrepreneurs and investors seeking to make a meaningful impact.

However, doing business businesses in Africa can present unique challenges. Here are six critical mistakes often made by diaspora entrepreneurs venturing into the continent’s business landscape for the first time.

Emotional Decision-Making

Ancestral ties and sentimental connections often influence the choice of business locations. However, emotional decisions can overlook crucial economic . . .



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