Ahead of the U.S. Holidays, India’s Shoppers and Sellers Go Big

Written by on October 26, 2022

Like Black Friday holiday sales events in the U.S., Flipkart’s Big Billion Days (BBD) sale (Sept. 23 – 30) kicks off the holiday shopping season in India. What trends emerged this year, and will these translate to the upcoming shopping bonanza in other markets? Let’s take a look.

More than a billion visits and wider reach for both consumers and sellers

Created by Walmart-owned Flipkart as India’s first mega e-commerce shopping . . .



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