A’ja Wilson Empowers Black Women To Embrace Their Identity In Sports

Courtesy of Nike.

Last week, Nike hosted ‘Nike On Air,’ a three-day immersive experience in Paris that took 400 attendees on an exclusive look through the past, present, and future of Air technology. While the athlete and product innovation commanded attention, the event also shed light on the crucial role of fashion brands partnering with women in sports. It emphasized the significance of recognizing and collaborating with female athletes as a significant stride forward. Against the backdrop of gender pay disparities and insufficient acknowledgment . . .