Alto, High-End Lyft And Uber Alternative, Keeps Growing
Written by Black Hot Fire Network on March 10, 2023
operates its vehicles, and unlike Uber and Lyft, Alto drivers are employees, ALTO Corp.
In the world of rideshare, Uber and Lyft form a de facto duopoly. It’s estimated that the two together command more than 95% of the market, with Uber taking the lion’s share. But Alto, a ride-hailing company that has pushed through the pandemic, may be poised to provide an alternative by targeting the most profitable part of the market.
The growing industry remains a tempting target for competitors like Alto. Currently over a $60 billion business worldwide, ride-hailing is . . .
