Amazon’s NFL heads on their ‘Thursday Night Football’ debut: ‘I want to be better than’ SNF
Written by Black Hot Fire Network on September 19, 2022
Rare is the chance to build an NFL broadcast from scratch, but that was the charge for staffers of Amazon Prime Video. Last Thursday marked the first game of Amazon’s 11-year run as the exclusive broadcaster of “Thursday Night Football,” a cash grab by the NFL for certain, but one we may look back on 20 years from now as the beginning of a new normal for NFL viewing. Amazon told media buyers that it had a target of 12.6 million viewers per game (Fox averaged 13 . . .
