Beyond Meat ditches jerky, plans price increases in US
Written by Black Hot Fire Network on February 28, 2024
Beyond Meat is ditching its plant-based jerky line and planning price increases in the US market to bolster margins as part of a plan to “reorient…from a growth-at-all-costs focused operating model to one that is highly focused on sustainability and profitability,” says CEO Ethan Brown.
Beyond Meat Jerky, the first product to emerge from the firm’s ‘
