Black Friday online buying hits a record $9.8B in the US, $70.9B globally
Written by Black Hot Fire Network on November 27, 2023
A rush of deep discounts and the growth of flexible payment options were the drivers behind $9.8 billion in online sales in the U.S. on Black Friday — a record figure for the day. According to Adobe Analytics, sales were up by 7.5% on last year’s numbers (you can see those here).
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