Black-owned brands eye ‘unicorn’ success with McKinsey’s Next 1B

Written by on September 23, 2022

September 22, 2022In the business world, unicorns are real. But these startups with valuations of a billion dollars or more are rare, and Black-founded unicorns are exceedingly so. In the last 10 years, for example, less than 2 percent of the 400 US unicorn startups had Black founders—with less than five Black brands reaching this milestone in consumer and retail. At the same time, McKinsey research shows that consumers want to be inclusive in their purchasing . . .



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